The Psychology of Spending: How Family Money Scripts Shape Your Financial Habits

Ever wonder why you can't stop certain spending habits, even when you know better? The answer might lie in your "money scripts" — the subconscious beliefs about money you inherited from your family and experiences.

In this video, Fruition Financial's Gilles Hudelot and Lauren FitzHugh explore the deeper psychology behind spending decisions, drawing on Dr. Brad Klontz's research on money scripts and how generational patterns shape our financial behaviors.

What You'll Learn:
✅ What money scripts are and how they unconsciously drive your spending
✅ How to trace your spending genealogy through parents and grandparents
✅ Why understanding family money patterns helps you improve your habits
✅ How social media amplifies "keeping up with the Joneses" pressures
✅ Generational trends in spending (Depression-era savers vs. social media spenders)
✅ Practical strategies for balancing living now with saving for the future
✅ How to find accountability partners and support for your financial journey